
2024 Apollo 3-Point Contest | NYC
NYC Basketball Event Modeled After NBA All-Star Weekend
Designed and implemented a tailored sports betting experience for an internal basketball event, featuring a buildable parlay, money line bets, and over/under, boosting audience engagement and interactivity.
• Worked with finance, development, and internal teams to develop a dynamic sportsbook with live, adjustable odds during the three-point contest, enhancing real-time participation and excitement.
• Oversaw comprehensive event production, covering strategy, logistics, and stakeholder communication, ensuring smooth coordination and an exceptional attendee experience.
• Drove the project from conception to completion within a three-week timeframe, successfully delivering an innovative sports betting integration as a last-minute addition to the company’s Internal Olympics week.
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