top of page
DW-Resume Photo

DASHH WILSON

Northeast Region

Let's Get Connected!

Professional Summary

I'm D'Ashley Heather Wilson, but you can call me Dashh. I'm an accomplished entrepreneur known for my creative problem-solving, adaptable approach, and joyful spirit.

 

With a proven track record of managing prestigious clients and a wide range of budgets, I leverage my skills and expertise in communication, technology, and project management to ensure the success of various attendee-focused experiences.

Let's connect to discuss in detail the value I bring to you and your company! 

EXPERIENCE

May 2018 - present

Field Marketing Consultant

Digital Dashh | New York City, NY
Remote Role | Self-Employed

Effectively communicate logistics and execute various multi-million-dollar events ranging from General Meetings to trade shows, experiential activations, pop-ups, breakouts, and more. Using Microsoft, Google, Adobe Suites, Salesforce, and various project management software.

  • Increase digital footprint by over 65% thus driving client engagement via custom strategies and optimizations that yield higher retention and ROI.

  • Orchestrate social media engagement and content marketing efforts for a healthcare client, organically growing their social media followers by 12,000 and establishing a strong digital presence.

  • Develop e-commerce websites for retail, healthcare, and education companies showcasing their product collections and expanding their customer base beyond the physical store location.

  • Negotiate all contracts on behalf of the client related to event accommodations, entertainment, activities, transportation, food and beverage, and other related services.​

Oct 2021 - present

Freelance Event Producer

Spiro | Las Vegas, NV 
Remote Role

Achieved success as a producer from pre-production to on-site execution for live, digital, and hybrid events. Organizing the needs and requirements of various elements while balancing external vendor management and stakeholders. Working mainly in Microsoft Office, Google Suite, and Airtable.

  • Broaden Client Relationships: Serve as the main point of contact, establish clear communication channels, and understand event objectives and requirements to build strong client connections.

  • Established and maintained comprehensive production documentation and timelines to track and prioritize deadlines, to delegate tasks to team members when necessary.

  • Prioritize Logistics: Efficiently oversee and coordinate multiple breakout sessions, including scheduling, room setup. Work with a TD to determine the setup and AV equipment needs, ensuring a seamless flow of events.

  • Effective Budget Management: Strategically manage event budgets, meticulously track expenses, identify cost-saving opportunities, and deliver high-quality events within budgetary constraints.

  • Skillfully negotiate with vendors to secure competitive pricing, favorable terms, and high-quality services, while fostering and maintaining strong relationships with trusted partners.

Aug 2018 - present

Freelance Event Producer

Empire Entertainment | New York City, NY
Remote Role

Responsible for the execution of various production logistics under the direction of the Executive Producer. Software used includes Microsoft, Google, and Adobe Creative Suites.

• Led all vendor and venue communications from start to finish, including RFPS, securing and sourcing the venue to food and beverage (F&B) arrangements, and hospitality services provided in-house.

 

• Established and maintained comprehensive production documentation and timelines to track and prioritize deadlines, to delegate tasks to team members when necessary.

 

• Supervised and maintained strict budgets with effective expense controls and thorough planning to ensure the project remains profitable.

Feb 2022 - Jun 2022

Freelance Event Producer

Salt | Los Angeles, CA
Remote Role

Responsible for the execution of various production logistics under the direction of the Executive Producer. Software used includes Microsoft, Google, and Adobe Creative Suites.

• Led all vendor and venue communications from start to finish, including RFPS, securing and sourcing the

venue to food and beverage (F&B) arrangements, and hospitality services provided in-house.

 

• Established and maintained comprehensive production documentation and timelines to track and prioritize

deadlines, to delegate tasks to team members when necessary.

 

• Supervised and maintained strict budgets with effective expense controls and thorough planning to ensure

the project remains profitable.

Nov 2021 - Apr 2022

Freelance Associate Producer

Set Creative | New York City, NY
Remote Role

Achieved success coordinating Intel's 2022 Marketing Summit, an internal virtual marketing event for 900+ attendees, and resourcefully managed client expectations by working to get the job done, by all means necessary. Worked in Microsoft Suite to build an event in Intrado for a completely digital event.

  • Achieved significant budget savings, surpassing 30% through meticulous budget management and excellent negotiation skills.

  • Established and maintained comprehensive production documentation and timelines to track and prioritize deadlines, to delegate tasks to team members when necessary.

  • Managed all aspects of the creative concepts, ensuring their successful implementation from concept to execution. Oversaw more than 10 various moving parts and details that included securing audio and performance rights, sourcing talent for entertainment details, and more.

  • Effectively collaborated with external stakeholders to develop innovative and engaging creative solutions that delivered a flawless platform and experience for the virtual attendee audience.

May 2010 - Aug 2015

Senior Program Coordinator

Ross School | East Hampton, NY

Hybrid Role

Successfully optimized multi-million-dollar program budgets, leveraging resources to create efficiencies and support brand, marketing, and sales goals. Worked in Google Suite, MindBody, and other CRM software.

  • Achieved a significant increase in profits, from $935K to $1.48M in the first year, followed by a consistent 33% growth each subsequent year, through effective marketing and organizational optimizations.

  • Exceeded program admissions targets by designing a system that skillfully processed new applications and making expert eligibility determinations.

  • Developed tracking and reporting techniques, that generated valuable insights for program activities.

  • Created a Best Practices handbook by developing SOPs for the program's successors to achieve continuous long-term success.

EDUCATION

GMU

George Mason University

B.A.

Global Affairs with Concentrations on International Development & MENA studies

2011-2015

2011-2015

Cornell University -

Cornell University

Certifications

Digital Marketing

Women's Entrepreneurship

2020-2021

pro skills

  • Event Production

  • Corporate & Experiential Events

  • Client Relationship Management

  • Fiscal Planning and Budgeting

  • Event Conception Development

  • Digital Strategy & Marketing

  • Business Development

  • Liaise with vendors

  • Persuasive Communicating

  • Strategic Planning 

  • Logistics and Producing

  • Consulting

  • Marketing Analytics

  • Digital Photography

  • Adobe Creative Suite

  • Social Media Strategy

  • Web and Graphic Design

  • Social Media Influencer Marketing

bottom of page