Professional Summary
I'm D'Ashley Heather Wilson, but you can call me Dashh. I'm an accomplished entrepreneur known for my creative problem-solving, adaptable approach, and joyful spirit.
With a proven track record of successfully managing prestigious clients and a wide range of budgets, I leverage my skills and expertise in communication, technology, and project management to produce a seamless success of various attendee-focused experiences.
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Let's connect to discuss in detail the value I'd bring to you and your team!
EXPERIENCE
Aug 2015 - present
Integrated Marketing Director
Digital Dashh | New York City, NY
Remote Role | Self-Employed
At Digital Dashh, I partner with top agencies to help clients achieve and exceed their business goals, using integrated marketing services ranging from Corporate Event Production, Digital and field Marketing, and General Consulting for events with 100 - 510K attendees.
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Implement streamlined processes and client-focused initiatives, resulting in a 20% increase in client retention and a 15% improvement in overall operational efficiency.
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Increase digital footprint by over 65% thus driving client engagement via custom strategies and optimizations that yield higher retention and ROI.
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Orchestrate social media engagement and content marketing efforts for a healthcare client, organically growing their social media followers by 12,000 and establishing a strong digital presence.
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Develop e-commerce websites for retail, healthcare, and education companies showcasing their product collections and expanding their customer base beyond the physical store location.
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Negotiate all contracts on behalf of the client related to agency management, event accommodations, entertainment, activities, transportation, food and beverage, and other related services.​​​
Aug 2018 - Jul 2024
Freelance Event Producer
Empire Entertainment | New York City, NY
Remote Role
Responsible for the execution of various production logistics under the direction of the Executive Producer. Software used includes Microsoft, Google, and Adobe Creative Suites.
• Led all vendor and venue communications from start to finish, including RFPS, securing and sourcing the venue to food and beverage (F&B) arrangements, and hospitality services provided in-house.
• Established and maintained comprehensive production documentation and timelines to track and prioritize deadlines, to delegate tasks to team members when necessary.
• Supervised and maintained strict budgets with effective expense controls and thorough planning to ensure the project remains profitable.
Oct 2021 - Oct 2023
Freelance Event Producer
Spiro | Las Vegas, NV
Remote Role
Achieved success as a producer from pre-production to on-site execution for live, digital, and hybrid events. Organizing the needs and requirements of various elements while balancing external vendor management and stakeholders. Working mainly in Microsoft Office, Google Suite, and Airtable.
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Broaden Client Relationships: Serve as the main point of contact, establish clear communication channels, and understand event objectives and requirements to build strong client connections.
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Established and maintained comprehensive production documentation and timelines to track and prioritize deadlines, to delegate tasks to team members when necessary.
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Prioritize Logistics: Efficiently oversee and coordinate multiple breakout sessions, including scheduling, room setup. Work with a TD to determine the setup and AV equipment needs, ensuring a seamless flow of events.
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Effective Budget Management: Strategically manage event budgets, meticulously track expenses, identify cost-saving opportunities, and deliver high-quality events within budgetary constraints.
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Skillfully negotiate with vendors to secure competitive pricing, favorable terms, and high-quality services, while fostering and maintaining strong relationships with trusted partners.
Feb 2022 - Jun 2022
Freelance Event Producer
Salt | Los Angeles, CA
Remote Role
Responsible for the execution of various production logistics under the direction of the Executive Producer. Software used includes Microsoft, Google, and Adobe Creative Suites.
• Led all vendor and venue communications from start to finish, including RFPS, securing and sourcing the
venue to food and beverage (F&B) arrangements, and hospitality services provided in-house.
• Established and maintained comprehensive production documentation and timelines to track and prioritize
deadlines, to delegate tasks to team members when necessary.
• Supervised and maintained strict budgets with effective expense controls and thorough planning to ensure
the project remains profitable.
Nov 2021 - Apr 2022
Freelance Associate Producer
Set Creative | New York City, NY
Remote Role
Achieved success coordinating Intel's 2022 Marketing Summit, an internal virtual marketing event for 900+ attendees, and resourcefully managed client expectations by working to get the job done, by all means necessary. Worked in Microsoft Suite to build an event in Intrado for a completely digital event.
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Achieved significant budget savings, surpassing 30% through meticulous budget management and excellent negotiation skills.
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Established and maintained comprehensive production documentation and timelines to track and prioritize deadlines, to delegate tasks to team members when necessary.
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Managed all aspects of the creative concepts, ensuring their successful implementation from concept to execution. Oversaw more than 10 various moving parts and details that included securing audio and performance rights, sourcing talent for entertainment details, and more.
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Effectively collaborated with external stakeholders to develop innovative and engaging creative solutions that delivered a flawless platform and experience for the virtual attendee audience.
Oct 2016 - May 2018
Office Manager & Paralegal
Fidelity National Financial | Vienna, VA
On-Site Role
I advanced my career goals and trajectory within the legal field by working at FNF’s in-house litigation firm. The firm managed over 300 cases a month and I assisted the attorneys and paralegals as well as managed general community events.
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Designed and implemented tracking and measurement tools to determine overall qualitative and quantitative accuracy of office expenditures and communication-related to retainers.​
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Managed overall office budget and inventory of supplies including but not limited to ensuring accuracy of legal documents and office law library.
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Created an office calendar to build community and encourage engagement within the office and pioneered community birthday celebrations for the entire office.
Nov 2015 - Oct 2016
Executive Assistant , VP
Sandoz | Washington, D.C.
On-Site Role
While at Sandoz, I supported the VP, of Public Affairs and her team of state and federal directors. I also developed a best practices handbook to ensure continuity throughout the role despite inevitable transitions and changes​​​​​
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Managed 5+ calendars, conferences, events, meetings, travel, expenses, and budgets using software like Concur, Outlook, and Excel.
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Researched and created PowerPoint presentations for the Directors and VP, on key initiatives relating to price gauging, BioSimilars, the opioid crisis, and global strategy and partnerships.
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Worked closely with Novartis coordinators to organize and arrange executive visits from the Hill acting as a liaison for VP.​​
May 2010 - Aug 2015
Senior Program Coordinator
Ross School | East Hampton, NY
Hybrid Role
Successfully optimized multi-million-dollar program budgets, leveraging resources to create efficiencies and support brand, marketing, and sales goals. Worked in Google Suite, MindBody, and other CRM software.
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Achieved a significant increase in profits, from $935K to $1.48M in the first year, followed by a consistent 33% growth each subsequent year, through effective marketing and organizational optimizations.
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Exceeded program admissions targets by designing a system that skillfully processed new applications and making expert eligibility determinations.
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Developed tracking and reporting techniques, that generated valuable insights for program activities.
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Created a Best Practices handbook by developing SOPs for the program's successors to achieve continuous long-term success.
EDUCATION
George Mason University
B.A.
Global Affairs with Concentrations on International Development & MENA studies
2011-2015
2011-2015
Cornell University
Certifications
Digital Marketing
Women's Entrepreneurship
2020-2021
pro skills
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Event Production
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Corporate & Experiential Events
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Client Relationship Management
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Fiscal Planning and Budgeting
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Event Conception Development
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Digital Strategy & Marketing
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Business Development
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Liaise with vendors
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Persuasive Communicating
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Strategic Planning
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Logistics and Producing
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Consulting
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Marketing Analytics
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Digital Photography
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Adobe Creative Suite
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Social Media Strategy
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Web and Graphic Design
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Social Media Influencer Marketing